ROLL Recovery© + Adlantica

Google Ads / YouTube Ads / Meta Ads

performance results

Return on Ad Spend

%

Higher Conversion Rate

%

Lower Acquisition Cost

performance results

Return on Ad Spend

%

Higher Conversion
Rate

%

Lower Acquisition Cost

SUMMARY

ROLL Recovery© is an industry-leader in performance recovery products designed to help athletes run, train, and move without pain. They reached out because, even though their previous agency was telling them everything was going well, the founder knew results could be a lot better and advertising dollars could be deployed more effectively.

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testimonial

“What a breath of fresh air it has been working with Adlantica. It was apparent from day one they deeply care about our success and providing the best service they can. Our goal through advertising has been to reach new markets and grow sales. Adlantica’s campaigns have been more successful than anything we’ve done in the past and it has been exciting to watch the growth of our brand. We’re glad to have Adlantica in our corner.”

Jeremy Nelson

founder & ceo
ROLL RECOVERY©

HOW WE ADDED VALUE TO ROLL RECOVERY©

Advanced Account Structure

The Google account was only spending half of the daily budget due to poor account structure, lack of keyword planning, and lack of segmentation. We eliminated keyword stuffing in campaigns, segmented keywords into ad groups based on search intent, and wrote specific ad copy to increase clickthrough and conversion rates. As a result, search campaigns started spending the full daily budget and revenue grew by 267%.

PLACING GUARDRAILS ON ALGORITHMS

Overreliance on PMax campaigns often leads to inefficient spend on irrelevant audiences and placements. Since guardrails were not placed over the AI, it began wasting tens of thousands of dollars on placements like Display Network with zero conversions. Stopping inefficient spend helped redirect ad dollars to the best performing campaigns.

creative testing

By conducting research about the customer’s pain points, success factors, and perceived barriers, we were able to design very specific ad creatives for Facebook and Instagram. Using a combination of videos, customer stories, and reviews, we helped grow revenue from Meta by 100% in the first month. The best performing ad had a return on ad spend (ROAS) of 21.74.

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Every day is a new opportunity to help our client, ROLL Recovery©, reach new markets, introduce their products to customers, gain their trust, and grow the business. We’ll continue testing and optimizing with the goal of keeping the customer at the center and the brand at the forefront. This is our greatest pleasure and most important mission.
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performance results