Keap + Adlantica

Google Ads / Meta Ads / LinkedIn Ads

performance results

%

Higher Page Conversion Rate

%

More High Quality Leads

%

Lower Customer Acquisition Cost

performance results

%

Higher Page Conversion Rate

%

More High Quality Leads

%

Lower Customer Acquisition Cost

SUMMARY

As a recognized leader in business automation and CRM for small to medium-sized businesses, Keap was already generating a steady flow of leads and closing deals. But they faced a challenge: many customers weren’t fully utilizing the platform’s automation capabilities, leading to lower retention. They needed to attract and convert more power users that would maximize automation and stay with the platform long-term. This is when they reached out to Adlantica.

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testimonial

“Adlantica has been a great asset to Keap. They are experts in messaging, positioning, conversion rate optimization, and the science of media buying. Their knowledge and experience in the digital advertising space make them a great partner for any company looking to accelerate growth through tactics that actually drive results.”

Clate Mask

director, growth marketing
KEAP

HOW WE ADDED VALUE TO KEAP

Precision Targeting & Audience Refinement

Keap’s ad campaigns were attracting high lead volume, but many leads lacked buying intent or the budget for a premium CRM. We implemented strict audience refinements to control impression quality—optimizing keyword strategy based on a ROI tracker, eliminating broad match inefficiencies, and shifting to high-intent search terms. This improved lead quality by replacing short-term trial customers with long-term power users.

Smarter Campaign Structuring

Before our engagement, Keap’s ads relied on broad match campaigns with high budgets, leading to inefficient spend on audiences and placements that did not bring in the right customers. We transitioned to single ad group campaigns with lower budgets and selected high-performing keywords. This allowed for better budget control, stronger intent alignment, and more efficient ad spend allocation.

B2B-Focused Messaging & Creative Optimization

Keap’s previous communication strategy was more aligned with solopreneurs and businesses under $1 million, instead of the power users Keap wanted. We rewrote the messaging with more sophisticated, B2B-focused language tailored for business leaders with growing teams, a proven track record, and a clear need for automation. Additionally, we optimized creative and copy on Meta to ensure the right audience engaged with Keap’s brand across platforms.

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Keap’s commitment to helping businesses automate and grow is what makes them a leader in the CRM space. We are proud to work with Keap on refining their targeting approach, attracting the right customers, and maximizing advertising efficiency. This collaboration wasn’t just about improving metrics; it was about driving meaningful business growth and ensuring that more businesses could fully harness the power of Keap’s business automation.

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