Glass Expanse + Adlantica

Advertising is most effective when platforms can customize the ad experience for each individual. So, we built buyer personas of our ideal customers and designed creatives in multiple formats. We tested short videos, long videos, static images, and GIFs with several messaging angles to find a winner we could scale.

Glass Expanse’s campaigns were struggling due to narrow audience and location targeting. When demographic targeting is too specific and geographic targeting is limited, the algorithm struggles to find customers. To fix this, we tested specific conversion goals with broad audience targeting. We also tested broad conversion goals with specific bidding strategies.

We unlocked a growth strategy that focuses on creating demand within audiences who can afford the product but had never considered upgrading their home. We did this through brand activation ads at the top of the funnel, brand consideration ads in the middle, and product differentiation ads at the bottom of the funnel.